About Us.

At the heart of Rich’s professional purpose is the motivation to do right by individual investors. Throughout his career, he has been a steadfast advocate for the individual investor, attentive to their goals and diligent in uncovering opportunities that are typically reserved for institutional investors. It’s this work ethic that has set Rich apart from other advisors.

He began his career at Piper Jaffray in Kansas City, Mo., trading new syndicate issues and over-the-counter stocks for a handful of well-known banking clients throughout the Midwest. Rich developed deep relationships within institutional channels. He ultimately chose to work for one of his largest clients, Jim and Marcus Jundt of Jundt Associates. During his tenure at Jundt, Rich successfully spearheaded distribution channels in the lower Midwest at major firms like Merrill Lynch, Morgan Stanley and UBS. He transitioned to Head of East Coast Sales dealing with high-net-worth advisors, executives and professional athletes.

His work had him traveling 200 days of the year, from Boca to Bangor and everywhere in between, a schedule that could wear down even the most rugged travelers. Rich decided it was time to take what he learned and apply it to his real passion – individual investors. In 2002, he teamed up with his business partner, Jim Hirst, to start Moores Creek Capital Partners in downtown Raleigh, N.C. Their relationship is often described as the gas and the brakes – in other words, Rich and Jim are the perfect balance for each other.

Rich is always searching for ways to deliver the absolute best service for his clients. That mindset led Rich and Jim to Prime Capital Investment Advisors, based in Overland Park. Kan. where they have found a group of like-minded professionals dedicated to delivering quality care for individual investors, plan sponsors, plan participants and partners. Today, Rich is Prime Capital’s Managing Director of the Carolinas and is as fiercely dedicated to the well-being of individual investors as ever.

Rich earned his bachelor’s degree in finance from Kansas State University. He holds his FINRA Series 65 registration Rich lives in Clayton, N.C. with his wife Joely and his two children, Bella and Jack. Rich enjoys cheering on his favorite college sports teams, especially Duke basketball, as well as the Kansas City Chiefs and the Boston Celtics. When he isn’t studying plays, he is mentoring and coaching his AAU basketball team throughout the Mid-Atlantic. He takes pride in teaching kids proper fundamentals and watching them succeed beyond the basketball court. His love of hoops can be traced back to his time as captain for Team USA (U-17), playing in Europe and Russia. His family is active in the Clayton community. They love exploring the history and the beaches of the Outer Banks. Rich and Joely worship at St. Anne’s Catholic Church in Johnston County.

Jim grew up in Southern Connecticut where he earned a degree in Economics from the Charles F. Dolan School of Business at Fairfield University, a small Catholic Jesuit university. After graduation, he began his career on the US government bond trade desk at Nomura Securities in New York City where he trained to become a bond trader. He then developed the international fixed income trade desk at Hornblower Fischer AG, a boutique investment firm headquartered in Frankfurt, Germany. From his office in the New York Stock Exchange building, Jim worked together with both institutional and individual clients worldwide, providing fixed income portfolio management strategies and trading in 66 international markets. He also provided institutional clients with access to syndicate when the IPO activity was very active in the late 1990’s.

Jim used his institutional and international markets experience to help individual investors and qualified plans to manage their assets in ways that were previously available only to ultra-high net worth investors. As a partner at Prime Capital Investment Advisors, he now uses risk weighted strategies of fully transparent and highly diversified liquid investments to meet his clients’ financial goals.

After over a decade on Wall Street, Jim moved to Apex, North Carolina with his wife Edalisse for a better quality of life. Jim loves live music, and has seen the Grateful Dead over 50 times. He enjoys weight training, running, and cardio fitness. He also enjoys billiards and is a bit of a bourbon snob. He is an avid fan of the Carolina Panthers, which has been a struggle of late, and has been a fan of the Carolina Hurricanes since their days in Hartford. He and his wife love the beach and spend much of their down time in the Wilmington area with friends. They worship at Hope Community Church in Raleigh.

Hunter is from a small town in the Central Maine area and is a graduate of the University of Maine at Orono, where he earned his bachelor’s degree in Business Management. After successfully passing the Series 65 exam, he is eager to assist individuals and families in taking control of their financial futures. With a strong emphasis on education and financial literacy, Hunter is passionate about simplifying complex financial concepts to make investing and financial planning more accessible and easier to understand for everyone.

Understanding that each person’s financial situation is unique, Hunter takes great pride in developing personalized strategies designed to help clients achieve both their long-term and short-term goals, whether for themselves or their families. His approach revolves around understanding each client’s specific needs and crafting tailored plans that set them on the path toward achieving their financial objectives.

Outside of work, Hunter enjoys spending time with his Goldendoodle, Remi, and has a deep passion for live music, golfing, and fishing. He also values spending time at camp with his dad and taking walks with his mom and the dogs. Always seeking to expand his knowledge of the financial industry, Hunter stays up-to-date with the latest trends and best practices to provide the best service and guidance to his clients.